Long-Term Care Awareness Month

As we observe Long-Term Care Awareness Month this November, it is an opportune time to have important conversations about our future needs. Thinking about aging or sudden health changes can be difficult, but preparation can help you feel more confident about the years ahead. Statistics show that the need for support is more common than many realize, as approximately 70% of people turning 65 today will require some form of long-term care in their lifetime.¹ Yet, only about 2.2% of the U.S. population currently has long-term care insurance. Consider the impact an unexpected illness could have on your family budget. This month serves as an important reminder to educate ourselves on long-term care, optional healthcare services, and how to help financially protect our families.

What is Long-Term Care?

Long-term care involves a variety of support services designed to meet your health or personal care needs when you can no longer perform everyday activities independently. This need can arise suddenly, such as after a stroke or heart attack, or develop gradually as we face chronic conditions like Alzheimer’s disease. Picture an active retiree who unexpectedly needs daily help getting dressed and preparing meals. Without a strategy in place, the responsibility often falls heavily on loved ones.

Care generally falls into a few categories:

• Home-Based Care: Often provided by family members or friends, this can also include formal, paid caregivers like home health aides or nurses who assist with activities of daily living, such as bathing, dressing, and eating, or specific medical needs.
• Community and Residential Care: This includes adult day care centers, assisted living facilities, and nursing homes. These environments offer everything from social activities and meals to round-the-clock medical attention.

The Financial Reality and The Medicare Myth

A difficult hurdle in long-term care planning is understanding who actually pays the expenses. A common misconception held by nearly half of adults 65 and older is that traditional Medicare will cover a long stay in a nursing home. In reality, Medicare only covers short-term skilled nursing care immediately following a hospital stay.

Medicaid does cover long-term care, but it is a joint federal and state program designed for low-income individuals. To qualify, you typically must use almost all of your savings and assets. Imagine having to spend down the money you saved for your grandchildren’s college education just to qualify for basic care.

With the average cost of long-term care potentially exceeding $120,000, and a private room in a nursing home easily surpassing $100,000 annually in 2026, paying entirely out-of-pocket can reduce a lifetime of savings. This gap between potential care needs and available funds is where long-term care insurance may help.1

Understanding Long-Term Care Insurance and Optional Healthcare

Long-term care insurance is an optional financial strategy designed to help cover services that regular health insurance and Medicare do not. While the traditional insurance market has evolved and policies have become more expensive, there are now flexible strategies. For example, many people consider hybrid policies that combine long-term care benefits with life insurance. If you never need to use the care benefits, your beneficiaries may still receive a payout.

When considering optional healthcare and insurance coverage:

• Start Early: A suitable time to think about long-term care is before you actually need it. Buying insurance while you are younger and healthier generally means lower premiums.
• Explore Supplemental Plans: Some Medicare Advantage plans from private insurers now offer limited optional coverage for supplemental services, such as meal delivery or rides to medical appointments.
• Embrace Healthy Habits: Good nutrition, regular physical activity, and routine healthcare can help delay or prevent the need for extensive long-term care.

Consider Taking Action This November

Long-Term Care Awareness Month focuses on empowerment, compassion, and dignity. It honors the elderly by helping to make their later years as comfortable and supported as possible. Don’t wait for a medical crisis to limit your options.

Consider using this month to start the conversation. You might talk with your loved ones and a financial professional about what would happen if you became seriously ill. We can help you explore the resources available in your community, research long-term care insurance options, and formulate a suitable plan that helps meet your goals. By looking after your future self today, you can help prepare for a more predictable life in retirement.

Sources:

https://www.aarp.org/caregiving/financial-legal/understanding-long-term-care-insurance/

https://www.nia.nih.gov/health/long-term-care/what-long-term-care

https://nationaltoday.com/long-term-care-awareness-month/

[1] Statistics sourced from U.S. Dept. of Health and Human Services (LTC.gov) and Genworth Cost of Care Survey (2025/2026). Sourced figures are believed to be reliable but are not guaranteed.

This material is for educational and informational purposes only and should not be construed as specific healthcare, legal, tax, or financial advice. By responding to this information, you may be contacted by a licensed insurance agent. Long-term care insurance policies and hybrid life/LTC products contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. Consult a licensed insurance professional for complete cost and coverage details. Sourced figures are believed to be reliable but are not guaranteed. SWG 5929419-0926